Paid Media: Meta, Google & TikTok Ads | Pixel Creative
Service · 01 Acquisition

Paid media that learns.

Meta, Google, TikTok and LinkedIn, run as one testing system. Every ad is a hypothesis — we read the data, kill what doesn’t work and scale what does.One testing system across Meta, Google, TikTok and LinkedIn. We kill what doesn’t work and scale what does.

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Meta · Google · TikTok · LinkedIn

Illustrative preview

The problem

Most ad accounts have no memory.

Campaigns get launched, tweaked and relaunched — but nobody writes down what was learned. Spend goes up, results stay flat, and every quarter starts from zero.Campaigns get relaunched, but nobody records what was learned. Spend rises, results don’t.

Without a systemWith Pixel
01

Without a systemBoosting whatever looks good

With PixelEvery ad tied to a written hypothesis

02

Without a systemReporting clicks and impressions

With PixelReporting cost per booked call

03

Without a systemAds that land on a slow page

With PixelAds and landing pages built as a pair

04

Without a systemLeads waiting hours for a reply

With PixelSkala AI replies in seconds

The testing system

Four steps. Every cycle.

  1. 01

    Hypothesis

    We write down what we believe and why — audience, hook and offer. If we can’t say what we’re testing, it doesn’t launch.

  2. 02

    Launch

    Variants go live together with clean tracking: pixel, Conversions API and GA4 wired before the first dollar is spent.

  3. 03

    Read

    We judge by cost per booked call, not likes. Enough data to decide — never so long that losers eat the budget.

  4. 04

    Kill or scale

    Losers are switched off. Winners get budget and new variations. The learning goes into the log, so the next round starts smarter.

What’s included

Everything the account needs. Nothing it doesn’t.

01

Account architecture

A campaign structure built for testing, not clutter.

02

Creative testing

New hooks, formats and angles every cycle — UGC when it fits.

03

Audience strategy

Broad, lookalike and retargeting, each with one clear job.

04

Tracking you can trust

Pixel, Conversions API, GA4 and offline conversions from your CRM.

05

Ads + landing pages

Built as a pair, so the page keeps the promise the ad made.

Websites & Funnels
06

Budget pacing

Spend follows results daily, not once a month.

07

Live reporting

Cost per lead and per booked call, in your Skala AI dashboard.

Explore Skala AI
08

Weekly optimization

A standing review of what we learned and what’s next.

Part of the system

Ads are only the first layer.

Paid media brings the right people in. The rest of the system makes sure they don’t leak out.

02 · Conversion

Websites & Funnels

Pages that turn paid clicks into booked calls.

03 · Automation

AI Automation

Every new lead gets a reply in seconds, 24/7.

04 · Retention

Retention

Buyers come back without anyone chasing them.
What we measure

Numbers that pay the bills.

  • Cost per lead
  • Cost per booked call
  • Cost per acquisition
  • ROAS
  • Lead-to-call rate
  • Creative hit rate
  • Payback period
  • Frequency & fatigue
FAQ

Paid media, straight answers.

Meta (Facebook and Instagram), Google (Search, Performance Max and YouTube), TikTok and LinkedIn. We choose the mix based on where your buyers are, not on what’s trending.

No. Ad spend is paid directly to the platforms from your own accounts, so you keep full ownership of the data and history. The retainer covers strategy, creative testing and management.

Tracking and the first tests go live in the first weeks. Most accounts need a few testing cycles to find reliable winners — and we share what we’re learning from week one.

Yes. Creative is part of the testing system: we produce hooks, statics and video, and add UGC on plans that include it.

You do. We work inside your Meta Business and Google Ads accounts with partner access, so nothing is locked to us.

Ready when you are

Let’s make your ads learn.

30 minutes. We’ll review your account and show you exactly where the spend is leaking.30 minutes. We’ll show you where your ad spend is leaking.

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